Pure Michigan Premiere Week

In honor of the Pure Michigan campaign premiere week (last week), where they are releasing updates and footage from their new advertisements, I thought I'd include some links and commentary on the new stuff.

Day 1:
Pure Michigan Behind the Scenes of their new television ad, "Fresh". It looks to be another excellent ad in the making as they are filming fresh fruit including some of my Michigan favorites (apples and strawberries!). I noticed that some of the filming was done at Black Star Farms, which Scottie and I visited during our trip up to the Old Mission Wineries. Excellent. Check it out here.

Day 2:
A brand new Pure Michigan ad entitled, “Up In The Air” released. It's nice to hear the familiar voice of Tim Allen and the theme song from Cider House Rules again.  Check it out here.

Day 3:

Another brand new Pure Michigan ad entitled, “Perfect Spot” released. Check it out here.  My perfect spot in Michigan, thus far, would have to be downtown in the Whitney gardens.  It is the scene of many celebrations for Scottie and I including our wedding.  When we drive by it on our way downtown, we pause, wave, and smile at the magnificent piece of history sitting before us.  The beautiful gardens surrounded by city sounds, sights, and life.  It is our little haven in this ever-changing city. 

Day 4:
Another brand new Pure Michigan ad entitled, “Fresh” released.  Check it out here.  On day 1 above, they showed the behind-the-scenes footage, so this was the final ad put together.  Of course, I enjoyed this theme as it highlighted the "fresh" tastes of Michigan including fruits, vegetables, and wines!

Day 5:
Release of two new Pure Michigan radio ads entitled "Mermaid Trails" and "Road Trip".